With over 20 years in the design and marketing industry working with some of the world's leading brands, I have acquired the expertise to handle just about anything you care to throw at me!

My main service offering these days is based on two main areas, Marketing Communications and Branding. These two areas are linked in many ways but require a different approach and skills.

Marketing
From a one-off ad-hoc project, initial marketing/brand audit, strategy and development planning, being your outsourced marketing director or just helping out in areas where you need most assistance. My flexible service is adaptable to whatever your particular need is.

• Aligning your marketing strategy to your business plan
  Developing and managing the implementation of your marketing plan
• Managing the planning process and developing your activity plans
• Developing and implementing your digital marketing strategy
• Creating highly original and memorable direct marketing campaigns
• Managing your advertising and PR
  activity
• Delivering effective marketing communication activity to clients, advocates, business partners, investors, supporters and internally to staff

Branding
I have excellent experience in all aspects of branding gained with British Airways, Reckitt Benckiser, Vodafone and Informa to name but a few. I have also completed brand identity projects with

ADR International, Sourcingpoint, PTR Associates, Beard Construction, Constructing Excellence

and Geos Group in the past few years.

Core brand skills include:

• Brand evaluation (environment, behavior and tangible)
• Research (qualitative and quantitative)
• Defining brand principals
• Brand positioning strategy
• Brand communication strategy
• Origination and design of brand identities
• Implementation strategy
• Brand management
• Brand effectiveness evaluation
• Brand review panels and steering groups
• Brand management coaching and leadership