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As one of the world's leading procurement consultancies, ADR International has over 20 years experience working with many of the world's leading multinational companies. Always an innovator in their industry it was obvious that this company wasn't going to stand still for long. However, the brand did not reflect the dynamic culture of the company nor its place at the very forefront of the procurement and supply management industry.
Jerome-Ball carried out a small research programme with clients, suppliers, staff, directors and partners in order to reveal the gap between perceived and desired positioning. We quickly went on to write new positioning and personality statements that brought their strengths to the fore and reflected the dynamic culture of the company. A new brand identity was also created to visually reflect and support these changes, a 3-dimensional logotype, typeface and colour palette were all put in place along with guidelines for use of photography and copywriting style/tone of voice.
The ADR brand is now well established and respected throughout the regions the company operates in and has added value to both the perceived quality and the professionalism of the ADR service.
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'Over the past 4 years Graham has brought his business based approach to all our brand and marketing communications taking the time to fully understand our business objectives and making sure his marketing strategy aligns and supports them. His highly creative and professional approach to how ADR should communicate to its key audiences has given us a strong and recognisable brand in a very short space of time which has given us competitor advantage and helped the business move forward quickly'
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