Jerome Ball Limited
 
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Taylor & Francis Group
A new look for an old company

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Taylor & Francis has been publishing academic and scientific material for over 200 years. Today it incorporates many of the world's leading specialist titles with around 1000 journels and 1,800 new book titles each year. It has offices in every major region around the world.

After the successful implementation of the new identity designed by Jerome-Ball we were commissioned to design and produce various communication items such as a corporate brochure, interim and annual report and accounts, advertising and display material for bookfairs/exhibitions.

Using specially commissioned abstract photography we created a range of highly effective and memorable images that can be used to create stunning graphics with the identity and on any other communication material.

Jerome-Ball continue to work with Taylor & Francis on various identity and marketing related projects.

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'From my experience you usually have to use more than one type of marketing and design agency - either it's a bigger London style branding and image agency for the strategic stuff or it's a smaller more nimble hands-on team to do your basic and creative marketing for campaigns. Yet in Graham Jerome-Ball you have the closest thing to a one-stop shop. He has the big experience and the considered response to help you think about your marketing strategy so that you can frame it and do something rather than just talk about it.

He also loves to take a product or a service and create marketing campaigns that sing out loud. He also writes pretty good copy - but for the record he didn't write this!'

 

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